Lastly, Snapchat has will now let users add links to their snaps.
Fresh off the heels of introducing location sharing, Snapchat is unveiling even more new features to stay ahead of the Instagrams of the world. All they have to do is, tap the Paperclip icon for attaching a website to any of their Snaps, and people can swipe up to view it. Viewers then can swipe up to view the external web page. The company rolled out a new creative tool called Backdrops to do away with the problem of finding the flawless background.
Finally, the new voice filter feature allows users to remix the sound of their voice after recording a snaps.
Snapchat has come a long way from just a year ago. Sometimes when you're sharing a Snap of a product or place, you may want to make it easy for your friends to learn more about what they're looking at, and the Paperclip feature is flawless for that.
The new update also allows users to spice up otherwise tiresome Snaps with fancy backdrops which include fireball emojis and strawberry motifs. As of now, there are five voice filters including the one to mute video. The feature has started to rollout on iOS and Android users, but it's being released in phases, so little patience will get you there. This has been previously used by partners with their ads but is now available to anyone on the service. Now, users can modify their voice without having to use a filter or the Lenses feature.
Snapchatters can create their custom filters right inside the Snapchat app using the same Creative Tools that are available for regular snaps.
The move from Snap also raises a challenge for its rival Instagram, which only allows links to be shared within Stories or in users' profile bios; something that has been a gripe for publishers and creators in the past.
Marketers who use Snapchat have cause for celebration: You can now add links to your posts.
Another change with the Snapchat update on Android is the ability to add backdrops, which you will find as an icon inside of the Scissor tool. The tool can be accessed by tapping on the paperclip icon within Snapchat's toolkit.style="text-align: center;"