This $399 price point is yet another "limited time" deal, that coincides with Oculus' 'Summer of Rift' promotion, akin to the recently passed Steam summer sale. It's much more powerful than the Google Daydream View or the Samsung Gear VR - although Oculus makes the Gear VR.
Their VR models are not only for games but also interactive films and other immersive experiences.
Not only is this bundle $200 less than its original $598 price tag, it's also half the price of an HTC Vive. According to market research firm SuperData, Samsung Electronics (SSNLF) is the undisputed victor with its Gear VR headset, which shipped 782,000 virtual reality headsets during the first quarter of the year. The HTC Vive, meanwhile, comes with motion controllers bundled, but costs a steep $800.
The Oculus Rift launched in March of previous year to reasonably favourable reviews, this despite criticism of a lack of titles to play, not to mention the sizeable investment required by consumers.
Facebook has not released figures regarding the sales of its VR headset, but the expected sales number in 2016 is 243,000, according to Superdata.
"It's not going to happen overnight".
Further, Rubin said that even the Sony PlayStation was put on sale, "and they're not in desperation to sell hardware". "Thanks to multiplayer games like Echo Arena and social apps like Facebook Spaces, you can compete or connect with virtually anyone, anywhere".style="text-align: center;"