MORE: How to save big on Prime DayTo qualify for this sale, you must be a Prime member, which costs $99 a year.
The biggest featured deals are released between 6am and 10pm, when thousands of deals become available in 10-minute intervals across all categories. Breaking news, severe weather, daily forecasts, entertainment news, all of the day's important events to keep you up to date wherever you are.
Amazon Fire TV's interface is a pleasure to use - it's especially good at remembering what TV shows you're bingeing, and its movie and TV-show recommendations are on par with what Netflix manages. "To get this, you ask Alexa, 'What are your deals?'" Make sure you make the most of the opportunity and enter to win everything that you can. Available for a limited time.
One of the hottest selling items, the Nintendo Switch, has recently been spotted on Amazon and Walmart.
You can also choose to have your prime items mailed to your workplace, or to a place where someone you trust can accept the package on your behalf. You can track all of the Prime Deals and follow the ones that you are interested in by installing the Amazon App. However, after Amazon's recent splurge into the grocery market, the e-commerce giant may use the buzz to promote another new business.
"Not every deal that you are going to see is going to be the best deal in the history of deals", Broida tells CNBC. The Amazon Echo will be half off, knocking it down to $89.99, and the Echo Dot will receive a $15 discount that'll leave it at $34.99.
Of course, Prime Day was created as a way to boost sales during a typically slow period - and efforts are paying off. Sales for Prime Day 2016 were 60% ahead of the event's debut in 2015, according to Amazon.
"If this year is similar to last year, unlocked smartphones, Amazon-brand devices (Echo speaker, Fire/Kindle tablets, etc), wearables (smart watches, fitness trackers), and TVs will be the best deals", Cook said.
Target has already kicked off it's back to school sales. "You may get lucky and get in there", he said.
For those who want to find out all the finer points of maximizing deals on Prime Day, visit Amazon's explainer web page. Be careful of spam advertising Amazon deals that are too good to be true.