User-targeted ads will appear on the home screen of the application, which acts as an inbox for recent conversation with Facebook friends and automated bots of pages. The social networking giant has also tested Click to Message ads in the USA, which appear in Facebook's News Feed but then link to an experience in Messenger.
User reception of the ads will determine when the shift to a full release will occur, Messenger head of product Stan Chudnovsky told VentureBeat.
Since there are more than 1 billion users now on Facebook Messenger, it was only a matter of time until they figured out how to monetize the platform. The figure is impressive considering the fact that many users initially rejected the app when Facebook chose to separate it from its flagship app back in 2014. However, users in other parts of the world may still have a fair number of ad-free days ahead of them.
With Messenger ads, Facebook is sending the message that it "wants to be considered as an ecosystem that connects people to brands both pre- and post-purchase", Marshall said. This can be your website or a Messenger conversation. However, this certainly won't be a pleasurable experience for most of the people to use the application regularly. "Advertisers will still not be able to message users directly unless a person starts the interaction". These ads will be displayed on the home tab (as you can see from the featured image), and will be designated with a clear Sponsored market right above it.
If you already thought Facebook's ads were invasive, it's about to get much worse.