While Facebook is still in the early stages of rolling out Watch, it already has an attractive lineup of shows.
Facebook is launching a new section dedicated to live and recorded video.
The company, based in Menlo Park, California, faces a crowded market with not only traditional television networks but newer producers such as Netflix Inc and Alphabet Inc's YouTube as well as Twitter Inc and Snap Inc.
The social media giant has announced a new video platform called "Watch" that will feature live and recorded show episodes.
" Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work, " reads Facebook blog post.
The impending success of the Watch can ultimately become another way of income for Facebook; advertisements can be jacked up in the whole new platform and can potentially battle Google on the top spot of revenues in advertisements.
Watch will available to select users initially in U.S. and will be rolled out to all (only in US) in coming few weeks. A limited group of users will get to test it and utilize it on their Facebook mobile, desktop, and TV apps.
Though to date some key music industry execs have been willing to cut Facebook some slack - despite it being very late to the licensing party - because of the way videos pop up in each user's feed, meaning that [a] it feels much more like a marketing platform and [b] it doesn't really compete head-on with Spotify and Apple Music et al, because it's not so easy to go in and demand and organise specific tracks.
Eventually, the platform would be open to any show creator as a place to distribute video, Facebook said. These first creations will also be a good basis for gathering feedback and for "inspiring others".
"Now we want to make it even easier to catch up with shows you love".
"Watch is personalised to help you discover new shows, organised around what your friends and communities are watching", said Daniel Danker, director of product at Facebook. For example, Returning the Favour is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.
Facebook also released a link where users interested in creating their own show can register and show their interest.style="text-align: center;"